Let's focus more on athleticism, not sex
I guess boys will really be boys. And girls will always be sex objects - even in sports publications. I guess that's still the fate of women. Girls, it's cool that you work hard developing skills, that you sacrifice your body in games, and that you build your strength. But, put on a bikini, honey, and the boys will be more impressed. I guess sports fans really are pigs . Sure, sex sells. But do we really need it in our sports publications? CBSsportsline.com and Gatorade recently focused on women's sexuality rather than on their athleticism. To Gatorade's credit, four of the 10 athletes in its " Every Game Needs A Hero " ad are women -- but two are in bikinis and one is in a short skirt. I guess that's a reflection of the sports themselves where flesh sells. Yet, Gatorade could just as easily have selected Candace Parker , the Vols' talented junior forward, or world-class softball pitcher Jenny Finch (above), or someone from New Hampshire's top-ra...