Failure to plan can lead to screaming other 4-letter words
We haven't really addressed the planning and designing of sports sections in this blog. That's an oversight worth remedying. 'Plan' may be a four-letter word in many news rooms, but direct the other four-letter expletives at yourself if you can't produce a decent section. Each staff has unique challenges, but the biggest is a failure to plan. As the old adage goes: If you fail to plan, you plan to fail. At times, we can pull off a terrific page, section, or package at the last minute. But that's the exception, not the rule. Instead, sports editors need to plan well in advance. Plan, at the very least (and I do mean 'very least'), one week in advance. Enter meetings with a goal. Your goal could be making sure you have at least one feature story per day for the next month. Or, it could be having one in-depth story per week. After the planning meeting, immediately enter everything onto a budget -- deadlines, length, visuals, assigned reporter -- and distrib...