Floor your readers with amazing stories
Columnists are reporters with an opinion. The best columnists are also keen observers, precise writers, and excellent storytellers. Frequently, we forget that readers love stories. But that is difficult to do in 13 inches or 400 words. We need to expand columns on days when a writer finds a terrific story. Columnists frequently write opinion pieces, offer notes, or playfully address an issue, but how frequently do columnists tell stories to get their points across? Not enough. That's why reading pieces by a great writer like Bill Plaschke is a treat. Plaschke's piece -- "Floored" -- is among the best column I've read in some time. "Floored" is an amazing story, a column that might have fallen through the cracks had Plaschke not also been a curious observer and a diligent reporter. Ultimately, the column succeeds because Plaschke is an excellent storyteller. Readers love a good mystery, something he clearly understands. Consider the opening: The nam...